Navigating San Antonio’s Complex Land Market for Custom Homes
AUTHOR Mike Hollaway
DATE Mar 13, 2026
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Over the years, San Antonio’s land market has transformed significantly. Following the 2008 economic downturn, new developments stalled and took longer to recover. When the market eventually rebounded, production builders seized the opportunity, purchasing ample land parcels with massive financial outlays. Writing checks for $20 million to secure an entire community isn’t something many custom builders can do, and this has led to a tight supply of custom building lots.
Today, finding suitable lots for custom homes is a challenge, partly due to San Antonio’s geological landscape. The region’s solid rock foundation makes development not only expensive but also time-consuming. Production builders, with their resources and scale, have cornered most new subdivisions, leaving fewer options for custom home buyers.
However, opportunities do still exist. Infill lots, older subdivisions, and county properties often hold hidden gems for custom builds. Having spent decades in this market, my comprehensive local knowledge and long-term relationships help me uncover these rare prospects. I have seen where new potential pops up and have a knack for identifying areas where custom lots become available.
Finding the perfect lot for a custom home takes patience and insight into the local market. My expertise can make this journey smoother and more rewarding for you. Let’s discuss your lot finding strategies, ensuring we identify the right opportunity for your dream home. Call me at (210) 490-0069 to explore your options.



